One room.
Two Operators.
The vision story that creates belief. The business case that earns approval.
Two chairs.
Your deal on the table.
Meet the operators who turn strategy into execution.
Every firm you’ve hired
fixed half the problem.
Taught the team to pitch.
Better performance of a story that still can’t survive procurement, finance, or the board. Confidence went up. Close rates didn’t.
Built the ROI model.
A spreadsheet nobody could narrate. The math was right and the room was asleep. Belief never showed up to defend it.
Made it beautiful.
Beautiful isn’t a reason to change. The slides collected compliments. The quarter got missed anyway.
Dan
Mayer
Twenty years in tech-sales leadership. Grew a $50M business to $125M leading 30 sellers. Raised in a family of storytellers — convinced the story wins.
- Executive Narrative
- Build the story that gives buyers a reason to change.
- Sales Storytelling
- One story your team can tell and your buyers can repeat.
- Business Value & ROI
- Connect the vision to financial impact and a case for change.
- Sales Enablement
- Embed the story into how teams sell, coach, and win.
Jason
Mayer
I give founders and PE-backed teams the financial clarity to raise, scale, and decide with confidence — built on two decades at KPMG, AbbVie, and in the CFO seat at StatHero
- Strategic Finance
- Margin, pricing, scenario modeling, capital efficiency, ROI cases
- Management Reporting
- Board-ready dashboards, ROI visibility, process automation
- Early-Stage Advisory
- Investor-grade financials, fundraising, 409a & cap-table
- Revenue Excellence
- Data-driven customer segmentation, retention, and strategic pricing that grow revenue and margin together
Outside perspective. inside execution.
We don’t hand you a playbook and walk away. We work alongside your leaders and sellers on real deals in your pipeline, building the skills and discipline to win.
6–12 month programs that turn B-players into A-players. Value creation happens when the entire team gets better.
Right brain. Left brain. one winning story.
Discovery
Uncovers what makes your best deals win and why buyers act now.
Identifies the financial value behind your wins and where the business case falls short.
Build
Builds a compelling sales story your entire team can confidently deliver.
Builds the financial model that proves the value and justifies the investment.
Field
Coaches reps on live deals to turn the story into closed revenue.
Equips champions with the business case to win approval when you’re not in the room.
The story opens minds. The Business case opens budgets.
We bring the story and the numbers together to help your team win more deals.
Now the whole organization tells one story.
Patrick Quinlan
CEO, Confience
“After only a few weeks, TSC helped us rethink our positioning — then accelerated partnership and business development 10x faster than we could have done alone.”
Mike Landry
CEO, ketteQ
“We reduced our average sales cycle by 30%. New logo growth has more than doubled. The story is working.”
Miles Kirkpatrick
CRO, SITE Technologies
“They understood our ‘why’ and crafted our storyline. We found our voice — a consistent message for prospects, clients and investors.”
Kevin Rall
Founder & CEO, Borrowed Tyme
“The difference is night and day. The message we crafted now truly resonates — it feels natural to deliver.”
Michael A. Suglich
Founder & President, Greenlight Advisors
Forty minutes.
No deck. No pitch
A working session, not a webinar. Bring one deal. Leave knowing where your story fractures — and what both halves cost.