Gorrasit Vongfak is a master generalist with a career that defies traditional boundaries. With over two decades of experience spanning UX, creative direction, and strategic leadership, he has shaped the narratives and experiences of some of the world’s most recognizable brands—Disney, Microsoft, Chase, Mercy Ships, and Operation Smile, to name a few. His expertise extends across industries, from entertainment and retail to healthcare and nonprofit, where his work consistently delivers engagement-driven results.

Gorrasit’s career is a tapestry woven from deep strategic thinking, storytelling, and a keen understanding of user interaction across all touchpoints—digital, physical, and experiential. He has led high-performing teams, built award-winning campaigns, and driven revenue growth through innovative omnichannel marketing strategies. His ability to balance traditional and emerging technologies, such as AI, Web3, and generative design, allows him to craft solutions that are as forward-thinking as they are human-centric.

An MIT-certified AI specialist, Gorrasit has been at the forefront of integrating artificial intelligence into creative and user experience disciplines. His leadership in AI ethics, training, and implementation has helped shape how creative teams harness technology without losing the human element. He has mentored and guided countless professionals, fostering creative environments that thrive on curiosity, risk-taking, and innovation.

But beyond the professional accolades, Gorrasit is a regular guy—someone who finds joy in volleyball, Marvel collectibles, electronic music, and photography. He’s a family man with an insatiable curiosity for learning and creating. Whether he’s crafting a groundbreaking digital experience or coaching the next generation of creatives, he approaches every challenge with the same philosophy: elevate, engage, and make an impact.