THE SALES CYCLE ENGAGEMENT

Sales performance doesn’t improve by chance — it improves by design. The Revenue Excellence Program is a comprehensive engagement built to transform how your team sells, communicates, and scales. Through hands-on coaching, structured frameworks, and story-driven sales assets, we help you align your GTM team, shorten sales cycles, and build a repeatable system for revenue growth.

Revenue Excellence Program

Provide the horse power needed to establish a gold standard for sales strategies and assets through a comprehensive Sales Excellence Program. Our shared purpose is to change organizational behavior inside the sales culture. The partnership will include hands on 1-on-1 (Front Line Manager) coaching with a focus on refining pitch decks, pricing decks and story telling for strategic deals. AEs and leaders will learn the art of showcasing win stories, and TSC will provide templates for efficient big deal reviews, account planning, and internal Quarterly Business Reviews (QBR) as a gold standard.

By creating a hub of excellence dedicated to sales assets, sales process, and internal communications. This initiative aims to foster a culture of coaching and a collective sense of purpose. Develop your sellers to do the best work of their careers!

High-performing sales organizations recognize that a unified approach and clear communication are essential for success. Establishing a common sales language with standardized terms, processes, and expectations ensures alignment and accountability, all mapped to a shared platform like Salesforce. With over 15 years of Salesforce experience, TSC also has access to a network of partners who can ensure this language is effectively integrated into your CRM.

Objective

Ongoing Progress Review

  • Weekly check-ins to refine strategy, pivot where needed, and build the center of excellence.

  • Midway review to assess progress, adjust the program based on feedback, and ensure alignment with sales objectives.

  • At the end of the program, Client’s GTM teams will be equipped with a high-performing sales process and a gold-standard repository of sales assets.

Why this matters

  • Enterprise win rates fell to 17–20% in 2023, exposing costly inefficiencies in sales process design and qualification strategy. Source

  • Purchase decisions now involve 10+ stakeholders, adding layers of complexity, increasing deal risk, and extending sales cycles. Source

  • High-performing organizations use sales enablement programs to reduce new rep ramp time by up to 30%, accelerating time-to-productivity, lowering cost of sale, and protecting quarterly targets from new hire drag. Source

  • In 2024, sales enablement tool adoption jumped 48%, with 81% of sales leaders reporting improved efficiency across revenue teams. Source

Why choose this program?

  • Faster Sales Cycles — Streamlined processes lead to quicker decision-making.

  • Better Storytelling — Engaging sales narratives drive customer confidence.

  • Stronger Sales Alignment — A common sales language unifies teams.

  • Proven Frameworks — Tools & templates for scalable success.

Dedicated Resources

  • Oversee the entire program, ensuring alignment with client’s sales objectives.

  • Conduct in-depth analysis of current sales processes and identify areas for improvement.

  • Deliver high-level coaching sessions focused on pitch deck refinement, team selling, and win story development.

  • Lead on-site consultations, provide strategic insights, and facilitate interactive workshops.

Strategic Sales Consultant, Lead

  • Collaborate with the lead consultant to tailor the program to Client’s unique needs.

  • Conduct specialized coaching sessions on pricing strategies, discovery questioning, and account planning.

  • Provide situational coaching to address specific challenges faced by the sales team.

  • Assist in progress reviews and adjust the program based on feedback and results.

Strategic Sales Consultant, Specialist

  • Architect sales compensation, territory, and capacity models that align GTM design with growth goals — ensuring scalable, equitable, and incentive-driven execution across segments.

  • Lead commercial analysis and executive proposal development including value-based pricing scenarios, mutual action plans, and commercial storytelling to win strategic deals.

  • Build and operationalize the Corporate Value Framework by aligning product capabilities to strategic customer outcomes, enabling sellers to articulate differentiated value with executive credibility.

  • Drive ROI and Financial Modeling by partnering with sellers and finance to develop flexible, customer-specific ROI tools that elevate proposal quality and accelerate deal velocity.

Strategic RevOps Consultant, Lead

  • Collaborate with the lead consultant to develop creative solutions for all deliverables.

  • Ensure brand consistency across all visual assets and sales materials.

  • Contribute both strategic and tactical creative approaches that enhance the overall solution.

  • Design and produce brand-aligned visual components to address specific challenges.

Head of Creative Design

Deliverables

    • In-depth analysis of Ideal Client Profile (ICP).

    • Structuring a Strategic Account Plan.

    • Running your territory.

    • Establish a team Identity.

    • Establish a common sales language.

    • Coaching for refining and practicing pitch presentations.

    • Providing templates for clear and persuasive pricing decks.

    • Leveraging visual elements and data strategically to emphasize value.

    • How to tell compelling customer win stories.

    • Align sales aides to sales language — story driven assets for social.

    • How to develop and leverage deal champions.

    • Techniques for executive mapping that align with 30/60/90-day account planning.

    • We teach deal orchestration, team-selling approach for maximum impact, accountability and leveraging sales tools as an extension of the sales craft. Becoming a sales professional.

    • Developing a framework for impactful discovery questions.

    • Role-playing exercises for honing questioning skills.

    • Creating a repeatable toolkit for uncovering customer needs and pain points.