THESALESCYCLE ENGAGEMENT

Financial Impact Kit

Winning deals isn’t just about your product—it’s about the value you create for your customers. Investors, enterprise buyers, and decision-makers need more than just feature lists; they need a compelling business story that justifies the investment.

Engagement Overview

Value Storytelling

We learn your business and help you communicate ROI in a way that resonates with executives buyers. We help you craft a story that highlights financial impact and exactly why your solution should be prioritized.

  • Develop a clear, compelling value proposition tailored to your ideal customers.

  • Map your product’s capabilities to impact on operating KPIs — cost savings, revenue growth, and efficiency gains.

  • Frame your messaging for different buyer personas — CFO, CIO, VP of Sales, etc.

  • Transform your customer pitch into a business case that drives urgency and action.

Pitch Advisory & Training

Don’t sell products. Sell outcomes. We work handson with your team to ensure they can confidently communicate ROI, handle objections, and drive urgency.

  • Training sessions on value-based selling and BVA presentation techniques.

  • Guidance on how to frame the conversation for different executive stakeholders.

  • Q&A coaching to help handle pushback on pricing, ROI assumptions, and competitor comparisons.

  • Hands-on feedback to refine delivery, objection handling, and negotiation tactics.

30-60 Day Timeline

Assets Delivered

Value Question Framework

A questioning framework that helps uncover high-impact problems and financial justifications for investing in your solution.

  • Designed to uncover customer pain, risks, and inefficiencies.

  • Tailored for different industries, roles, and deal stages.

  • Steer conversations toward measurable value instead of surface-level feature discussions.

  • Repeatable, scalable approach for value discovery across your sales team.

ROI Financial Model

Show the financial impact in real numbers. We develop a tailored ROI financial model to help your team prove the bottom-line impact of your solution.

  • Custom-built ROI model that quantifies cost savings, efficiency gains, and revenue growth. Interactive fields to input customer-specific data and instantly generate impact reports.

  • Pre-set formulas based on real industry benchmarks and value levers.

  • Designed for C-suite-friendly financial presentations that support buying decisions.

BVA Template & Executive Close Deck

Standardize how your sales team presents a business case and proposal to accelerate executive buy-in.

  • Steer conversations away from features and functions and towards financial impact and urgency.

  • Pre-built sections for pain points, competitive differentiation, risk mitigation, and financial projections.

  • Customizable for different industries, deal sizes, and sales motions.

  • Help equip customer champions with the exact messaging the need to sell internally.